Most media training is designed to prevent mistakes, not create excellent media spokespeople. This training is designed to help leaders be their authentic selves in any interview.

Rather than teaching defensive, risk-averse behaviour, the focus is on confidence, clarity, and presence - helping founders, executives, and spokespeople communicate in a way that strengthens their credibility and supports their wider goals.

Training is delivered by Lawrence, an active media operator, not a retired trainer or theoretical coach. The media environment has changed. Audiences can immediately spot manufactured delivery and scripted narratives. This programme is built to help people sound prepared without sounding artificial.

Using his own brand of authentic delivery, playfully titled ‘Lozenticity’, Lawrence delivers a truly unique session that is bespoke for every client. Using his detailed best-in-class syllabus, every session is built to the needs of the client, not a one-size-fits-all approach.

Drawing on experience and insights from senior journalists and presenters at Sky News, The Sun, and the BBC, the training helps participants become the strongest, most credible versions of themselves - not polished corporate substitutes.

Covers:

• Interview formats across broadcast, print, podcast, and digital

• Message discipline without sounding scripted

• On-camera delivery and presence

• Handling difficult and hostile questioning calmly

• Preparation systems and industry-grade techniques that protect authenticity

For journalists, producers, and editors seeking informed, plain-English commentary.

Lawrence is available for comment, analysis, and broadcast appearances on current affairs, political developments, and communications issues across politics, business, and public life. Commentary is grounded in active practice, not theory, and focused on explaining what is actually happening and why it matters.

This includes insight on political strategy, public trust, crisis response, leadership communication, and how messaging lands with real audiences under scrutiny.

Journalists are also welcome to request a short introductory call to discuss future collaboration, upcoming stories, or areas of expertise.

Available for:

• TV and radio appearances

• Print and digital commentary

• Political and policy analysis

• Communications and reputation insight across sectors

• Background briefings and off-the-record context

Media enquiries are prioritised and handled directly.

Practical, thought-provoking talks on communication, credibility, and public trust - delivered by a practising communications professional, not a motivational speaker.

Lawrence’s talks are built on the simple premise that communication is not something you switch on for interviews or presentations. It is happening all the time - in meetings, corridor conversations, group chats, social media, and the moments people use to decide whether they trust you.

These sessions help audiences rethink how communication works across every layer of life and leadership from informal ‘water-cooler’ conversations to boardrooms, broadcast studios, and public platforms. The same principles apply: clarity, humanity, and accountability.

Drawing on live media experience, political and corporate advisory work, and the scrutiny of The Apprentice, Lawrence explains how credibility is built cumulatively. What you say in low-stakes moments shapes how you’re heard when the stakes are high.

Common themes include:

• Why communication habits matter long before a crisis or media moment

• How everyday language builds or erodes trust over time

• Sounding human without losing authority or discipline

• Applying the same principles at work, in leadership, and in personal relationships

• Turning visibility and pressure into credibility rather than risk

Talks are tailored for conferences, leadership teams, membership bodies, universities, and organisations navigating change, growth, or reputational pressure.

Policy change doesn’t happen in isolation. It follows understanding, pressure, and public interest.

Lawrence provides policy insight and strategic support, grounded in hands-on political experience, including work on prescribed medicinal cannabis reform and on protecting vulnerable pensioners from harmful policy changes. He previously led an international think tank, working closely with former G7 ministers and senior policy leaders worldwide, relationships that continue to inform his understanding of how decisions are made.

PR and public affairs go hand in hand. If people don’t understand an issue, they don’t care about it. And if they don’t care, policy rarely moves. The focus is on making complex policy questions clear, credible, and human, so engagement builds naturally and political momentum follows.

Support can include:

• Policy insight and strategic advice

• Narrative development for public, political, and stakeholder audiences

• Communications-led engagement strategies

• Alignment between media, messaging, and political context

This work is selective and values-driven, supporting organisations and leaders who want to influence policy responsibly - by explaining issues clearly rather than forcing outcomes.

A practical introduction to public relations for organisations at the earliest stage of their communications journey.

These sessions are designed for founders and teams seeking early traction without the cost of full agency services.

Lawrence approaches this work as a mentor, focused on helping organisations understand how the media really works and how to manage the basics themselves with confidence and discipline.

The emphasis is on self-sufficiency and credibility. Participants learn what good media looks like, how journalists think, and how to engage responsibly, so they can demonstrate to investors, partners, regulators, and customers that they have their house in order.

Covers:

• PR fundamentals and how the modern media landscape operates

• What constitutes good media, and why credibility matters more than volume

• How to identify audiences, shape messages, and avoid common early-stage mistakes

• Practical DIY frameworks, templates, and toolkits for media interaction

PR 101 sessions provide organisations with a clear foundation, enabling them to build confidence, momentum, and credibility before investing in full PR support.