Keynotes delivered by Lawrence
Lawrence Rosenberg is a media commentator, PRWeek 30 Under 30 honouree, and founder of Rosenberg.Media, widely recognised through BBC’s The Apprentice and his recurring media contributions. But at the heart of his work is not television or headlines. It is people.
Lawrence’s belief system is intensely human-focused. Communication is not limited to BBC News or press releases. It happens constantly and in every aspect of our lives.
In meetings, in disagreements, in moments of pressure, in the way leaders explain decisions, and in the way people speak to those around them at work and at home. Those everyday conversations shape trust long before anyone is under public scrutiny.
That perspective defines all of Lawrence’s talks. Drawing on his experience in media, advising leaders behind the scenes, and navigating public pressure, he helps audiences understand how communication really works. Not for performative purposes, but as behaviour that can fundamentally change his audience's lives.
Not polish, but clarity, preparation, and humanity.
His keynotes explore why corporate and “PR safe” language increasingly fails, how audiences decide who they trust, and how leaders can sound human without losing authority or control. Using real examples from politics, business, and media, Lawrence shows how small changes in language and approach can transform outcomes. From boardrooms to bedroom conversations and everything in between. From leadership moments to everyday conversations that quietly define reputation.
Audiences leave with more than inspiration. They leave with practical ways to rethink how they communicate, handle pressure, and show up when it matters. Whether the focus is authenticity in leadership, lessons from The Apprentice, crisis and trust in politics, or turning moments of visibility into long-term reputation, the impact is the same. Clearer thinking, more confidence and better outcomes.
These talks are designed to redefine perspectives, sharpen judgment, and equip people with the tools to communicate in ways that genuinely improve their professional and personal lives.
What can Lawrence’s keynotes look like?
Each keynote is built around the same belief that communication is not a performance reserved for headlines or stages. It’s a skill that shapes trust in everyday conversations and business decisions.
Talks are tailored to the audience in the room. Content, examples, and emphasis are adapted for leadership teams, founders, communications professionals, students, or public audiences. The same principles apply, but the language, case studies, and focus shift to reflect the realities people are actually facing.
Lawrence’s keynotes blend real-world stories, sharp analysis, and practical frameworks. The aim is not to merely impress, but to change how people think about communication and how they use it. To understand it as a skill that can be transferred to the media, and that good communication doesn’t only exist in public squares.
Audiences leave with ideas they can apply immediately to personal and professional lives, whether in meetings, interviews, difficult conversations, or moments of visibility.
Keynote examples include:
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Modern audiences have become highly skilled at spotting when they are being managed rather than spoken to. This keynote explores why traditional corporate and PR safe language increasingly erodes trust, and how leaders can communicate with clarity and humanity without losing control.
Key themes:
Why sounding polished often sounds untrustworthy
How audiences decide who they believe
Communicating clearly without over explaining or hiding
What audiences take away:
A clearer understanding of how trust is built through language
Practical ways to sound human while staying disciplined
Simple frameworks for improving everyday communication
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Drawing on Lawrence’s experience under intense public pressure, including BBC’s The Apprentice, this talk looks at how people communicate when the stakes are high and things are not going to plan.
It focuses on staying calm, credible, and persuasive when feedback is brutal, attention is public, and mistakes feel amplified.
Key themes:
How pressure distorts communication
Staying clear and composed when challenged
Turning scrutiny into credibility rather than damage
What audiences take away:
Tools for thinking clearly in difficult moments
Greater confidence handling challenge and criticism
Practical lessons that apply to leadership and life
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Many leaders and organisations chase visibility without understanding what to do once they have it. This keynote explores how media moments, public appearances, and high-profile exposure can be turned into a coherent narrative rather than one-off noise.
The focus is on consistency, judgement, and long-term thinking.
Key themes:
Why visibility alone rarely delivers value
How reputations are built over time
Aligning what you say publicly with who you are
What audiences take away:
A clearer way to think about reputation
Practical steps to connect moments into a story
Insight into how audiences remember people and brands
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Trust in institutions, brands, and leaders has weakened, while a different kind of credibility has emerged. Figures who are blunt, imperfect, and sometimes uncomfortable often cut through more effectively than those who sound polished and controlled.
This keynote examines what the shift in political communication reveals about trust, belief, and credibility, and what it means for brands and leaders operating under scrutiny. Drawing on experience across corporate communications and political advisory work, Lawrence compares traditional “safe” messaging with the rise of messier but more believable communication styles.
The talk explores how leaders can be honest and human while still protecting their reputation, and why audiences increasingly reject language that feels managed or overly rehearsed.
Key themes:
Why polished communication often fails to build trust
What brands can learn from modern political figures who break convention
The difference between authenticity and recklessness
How credibility is earned through behaviour, not perfection
What audiences take away:
A clearer understanding of how trust is formed today
Practical guidance on sounding human without losing control
A framework for communicating honestly under scrutiny
Insight into when breaking the rules strengthens credibility, and when it does not
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In addition to keynote talks, Lawrence is available for live Q&A sessions, fireside chats, panel discussions, and event hosting. These formats allow for open discussion, audience questions, and real-time exploration of issues relevant to the room, and can be tailored to suit the tone and objectives of each event.